Example
Now that the group has a vision of what they want to achieve, they need to think of as many (dozens) ideas as possible that meet these requirements:
- A pub crawl
- A city trip
- Watching The Naked Gun 2½
- Pyjama party with childhood friends at his house
- ......
If the ideas are too divergent, then you can advise the group to go back to define the ideate phase more clearly. And if the group does not have enough ideas, then they can go back to the ideate phase to expand the definition, or even go back to the empathise phase to conduct more research into the target group. With this, the teacher promotes the cyclical approach.